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Serie: Mastering luxury management
paperbackEngels162 blz.9780367859305
1e druk
31-3-2023
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. Meer
paperbackEngels248 blz.9780367858377
1e druk
23-11-2021
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Meer
GebondenEngels9780367859282
31-3-2023
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today;
Each... Meer
GebondenEngels9780367858346
23-11-2021
Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and... Meer
PaperbackEngels9781032281100
13-7-2023
• First book that considers research methods within the luxury context.
• Each aspect is supported by real-life case studies and examples from international luxury brands. Meer
GebondenEngels9781032281179
13-7-2023
• First book that considers research methods within the luxury context.
• Each aspect is supported by real-life case studies and examples from international luxury brands. Meer
GebondenEngels9781032974330
2-9-2025
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. Meer