Boeken van David Aaker
David Aaker
The Future of Purpose-Driven Branding
€ 20,54
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
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David Aaker
Damien McLoughlin
Strategic Market Management – Global Perspectives First Edition
€ 82,97
The text is a European adaptation of our current US book:
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
David Aaker
Erich Joachimsthaler
Brand Leadership
€ 34,91
Aaker en Joachimsthaler beschrijven hoe strategisch brandmanagement het klassieke, tactisch georiënteerde merkenmanagement van ondernemingen gaat vervangen.
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David Aaker
Damien McLoughlin
Strategic Market Management, European Edition
€ 82,97
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience.
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David Aaker
Brand Portfolio Strategy
€ 29,32
This book shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
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David Aaker€ 20,54
David Aaker€ 82,97
David Aaker€ 34,91
David Aaker€ 82,97
David Aaker€ 29,32