Jenni Romaniuk
- Auteur
Boeken van Jenni Romaniuk
Jenni Romaniuk
Better Brand Health
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in.
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Jenni Romaniuk
Byron Sharp
How Brands Grow: Part 2
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
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Jenni Romaniuk
Building Distinctive Brand Assets
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
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