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Auteur: Jenni Romaniuk
gebondenEngels233 blz.9780190330026
2e druk
20-9-2021
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. Meer
gebondenEngels248 blz.9780190311506
16-3-2018
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. Meer
gebondenEngels256 blz.9780190340902
17-2-2023
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. Meer