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Boeken van Svend Hollensen

Svend Hollensen
Marketing Management
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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. Meer
Svend Hollensen Hans Engbers Angelo Mulder
Internationale marketing
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In 'Internationale marketing' komen alle aspecten van exportmanagement aan bod. Het boek geeft een volledig en helder beeld van de beslissingen die bedrijven nemen om met succes internationale markten te betreden. Meer
Svend Hollensen
Global Marketing Management
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Svend Hollensen
Essentials of Global Marketing
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'Essentials of Global Marketing' offers a concise and manageable approach to the subject. Meer
Nils Bickhoff Svend Hollensen Marc Opresnik
The Quintessence of Marketing
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In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans. Meer

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