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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Gebonden Engels 2015 9780071839327
Verwachte levertijd ongeveer 10 werkdagen


In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy.
Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

-Turn digital subscriptions into forever sales -Build an online community your customers will love -Develop new loyalty programs that really pay off -Transform freemium users into superusers -Create a self-generating revenue stream -Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.
Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.
When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.


Aantal pagina's:288
Hoofdrubriek:Algemeen management


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Over Robbie Kellman Baxter

Robbie Kellman Baxter studeerde af aan Harvard en Stanford en was daarna ruim twintig jaar adviseur in Silicon Valley voor onder meer Oracle, Netflix, Yahoo en eBay. Momenteel leidt ze adviesbureau Peninsula Strategies, dat zowel online start-ups als gevestigde bedrijven helpt met hun klantenbinding en de bijbehorende interne organisatie.

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        The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue