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Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Paperback Engels 2019
Verkooppositie 6166
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Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube.

In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.


Aantal pagina's:248


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Over Itai Himelboim

Dr. Itai Himelboim is director of the SEE Suite, Social media Engagement & Evaluation and Associate Professor, Advertising, at the University of Georgia, He studies the role social media plays in news, politics and international communication. Through applying network analysis, he examines political talk and information flow. His research involves computer-mediated social networks and their implications for political communication, international communication and the news.

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Part I. Getting Started with Analyzing Social Media Networks
1. Introduction to Social Media and Social Networks
2. Social Media: New Technologies of Collaboration
3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections

Part II. NodeXL Tutorial: Learning by Doing
4. Installation, Orientation, and Layout
5. Labeling and Visual Attributes
6. Calculating and Visualizing Network Metrics
7. Grouping and Filtering
8. Semantic Networks

Part III. Social Media Network Analysis Case Studies
9. Email: The Lifeblood of Modern Communication
10. Thread Networks: Mapping Message Boards and Email Lists
11. Twitter: Information Flows, Influencers, and Organic Communities
12. Facebook: Public Pages and Inter-Organizational Networks
13. YouTube: Exploring Video Networks
14. Wiki Networks: Connections of Culture and Collaboration

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