The British Motor Industry, 1945-94

Name: The British Motor Industry, 1945-94
Price: 440 EUR
Availability: InStock
Author: Timothy Whisler

A Case Study in Industrial Decline

Gebonden Engels 1999 9780198290742

€ 440,–

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A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.