Understanding Strategic Management

Paperback Engels 2025 5e druk 9780198910893
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A complete yet concise introduction to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.

Specificaties

ISBN13:9780198910893
Trefwoorden:management
Taal:Engels
Bindwijze:paperback
Aantal pagina's:440
Druk:5
Verschijningsdatum:14-4-2025

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Over Anthony Henry

Anthony E. Henry is a Teaching Fellow at Aston Business School.

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Inhoudsopgave

What is Strategy? 1: What is Strategy? Strategic Analysis 2: Evaluating the Macro-environment 3: Industry Analysis 4: The Organization: Value-creating Activities 5: The Internal Environment: A Resource-based View of Strategy Strategy Formulation 6: Business Strategy 7: Entrepreneurship and Innovation 8: Corporate Strategy 9: International Strategy Strategy Implementation 10: Organizational Structures and Strategic Change 11: Strategic Leadership 12: Corporate Governance and Corporate Social Responsibility

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          Understanding Strategic Management