Grahame Dowling,
Grahame Dowling
The Art and Science of Marketing
Marketing for Marketing Managers
Paperback Engels 2005 9780199285563Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.
Specificaties
ISBN13:9780199285563
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:464
Uitgever:OUP OXFORD
Hoofdrubriek:Strategisch management, Marketing, Reclame en verkoop, Strategisch management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan