Surfing the Global Tide
Automotive Giants and How to Survive Them
Gebonden Engels 2009 9780230579248Samenvatting
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
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