Analytics for Managers

With Excel

Paperback Engels 2012 1e druk 9780415622684

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Samenvatting

Analytics, the data-driven approach to management, is an essential managerial tool. The objective of Analytics for Managers is to introduce analytics from the perspective of a corporation’s general manager. Rather than examining the details or attempting an encyclopaedic review of the field, this text emphasizes the strategic role that analytics plays in globally competitive corporations today. Each chapter introduces a potential issue in the field, then presents some basic analytical concepts that have been successfully used to address that problem. This innovative presentation of material provides the student, the manager of the future, with a well-rounded understanding of the analyst’s tools and techniques. This book will appeal to upper-level undergraduate and MBA level students.

Specificaties

ISBN13:9780415622684

Taal:Engels

Bindwijze:Paperback

Aantal pagina's:328

Uitgever:Taylor & Francis

Druk:1

Hoofdrubriek:Persoonlijke effectiviteit, Algemeen management, Diversen, Inkoop en logistiek, IT-management / ICT, Organisatiekunde, Persoonlijke effectiviteit

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Inhoudsopgave

Introduction: Analytics 1. An Introduction to Management Analytics 2. Models and Model Building 3. Analyzing Sequential Decisions 4. Data Driven Decision Making 5. Predictive Modelling 6. Simulating the Future 7. Simultaneous Decision Problems 8. Revenue Management 9. Creating Competitive Advantage Using Analytics