Various
Routledge Library Editions: Tourism
Paperback Engels 2012 1e druk 9780415626156Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This set re-issues 5 volumes originally published between 1985 and 1994. They focus on the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of companies within the industry
the functional areas of marketing, finance, organization and staffing
research and innovation
corporate strategy.
Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
Specificaties
ISBN13:9780415626156
Taal:Engels
Bindwijze:paperback
Aantal pagina's:1320
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Economie, Inkoop en logistiek
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Marketing in the Tourism Industry : the Promotion of Destination Regions. 2. Marketing Tourism Places. 3. Building a New Heritage : Tourism, Culture, and Identity in the New Europe. 4. Tourism : A Community Approach. 5. The Management of International Tourism.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan