Routledge Library Editions: International Business
Paperback EN 2012 1e druk 9780415630092Samenvatting
This set re-issues books originally published between 1971 and 1999 and reflects the growing importance of International Business as a serious academic discipline. The books selected include works by James Ahiakpor, Christopher Bartlett, Yves Doz, John H Dunning, Paul W Beamish, Candida Brush, Beat Bürgenmeier, Jean-Louis Mucchielli and Alan Rugman, Edith Penrose, Nigel Thrift, Michael Taylor, Peter Enderwick, Howard Cox, Jeremy Clegg, Grazia Ietto-Gillies, Stanley Paliwoda and Peter Turnbull among others. They provide a new generation of scholars with access to some interesting ideas from some of the earlier pioneers in the field and examine topics such as:
Multinational entrepreneurship
The Finance of International Trade
Multinational joint ventures
Transnational corporations
Global corporate strategy
Research in international marketing.
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