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Green to Gold

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Paperback Engels 2009 9780470393741
Verwachte levertijd ongeveer 15 werkdagen


From the Publishers Weekly review:

"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes.

A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought."


Aantal pagina's:380


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Over Andrew Winston

Andrew Winston is een van de meest gelezen duurzaamheidsspecialisten ter wereld, en auteur van bestsellers als 'Green to Gold' en 'The Big Pivot'.

Andere boeken door Andrew Winston


Introduction. The Environmental Lens

Part One. Preparing for a New World
1. Eco-Advantage
2. Natural Drivers of the Green Wave
3. Who's Behind the Green Wave?

Part Two. Strategies for Building Eco-Advantage
4. Managing the Downside
5. Building the Upside

Part Three. What Wave Riders Do
6. The Eco-Advantage Mindset
7. Eco-Tracking
8. Redesigning Your World
9. Inspiring an Eco-Advantage Culture

Part Four. Putting It All Together
10. Why Environmental Initiatives Fail
11. Taking Action
12. Eco-Advantage Strategy

Appendix 1. Additional Resources
Appendix 2. Methodological Overview
Appendix 3. Most Relevant Tools for Each
Green-to-Gold Play

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        Green to Gold