Arkadi Kuhlmann,
Bruce Philp
The Orange Code
How ING Direct Succeeded by Being a Rebel with a Cause
Paperback Engels 2010 1e druk 9780470538791
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Het intrigerende verhaal van de ING en de filosofie van haar oprichter Arkadi Kuhlmann en zijn partner Bruce Philp hebben hun weerslag gevonden in 'The Orange Code'. Op een inspirerende manier vertellen Kuhlmann en Philp over hun ongewone businessstrategie en leiderschap waarmee zij ING Direct groot maakten.
Specificaties
ISBN13:9780470538791
Trefwoorden:strategie, leiderschap, financieel management, bankwezen, biografie
Taal:Engels
Bindwijze:paperback
Aantal pagina's:272
Uitgever:John Wiley & Sons
Druk:1
Hoofdrubriek:Financieel management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Foreword
Acknowledgments
ING Direct Today: The Business Case for Being a Rebel with a Cause
Introduction
1 The Guy in the Cape
Leading from the Front
2 Pixie Dust
Powered by Purpose
3 The Dirty Dozen
We Could Be Heroes
4 Clicking
The Conundrum of Advertising
5 You Say You Want a Revolution?
The Opposite of a Bank
6 Saving the Savers
Walking the Talk
7 It Takes a Village
Building the Orange Brand Nation
8 The Money on the Table
Winning the Battle, Losing the War
9 Steering by the Stars
Beyond Managing
10 Herding Cats
How to Snatch Defeat from the Jaws of Victory
Epilogue Peeling the Orange
A Guided Tour of the Orange Code, and What It Means to Us
Appendix A : Orange Milestones - An ING Direct Time Line
Appendix B : The Voice of Advocacy
About the Authors
Index
Acknowledgments
ING Direct Today: The Business Case for Being a Rebel with a Cause
Introduction
1 The Guy in the Cape
Leading from the Front
2 Pixie Dust
Powered by Purpose
3 The Dirty Dozen
We Could Be Heroes
4 Clicking
The Conundrum of Advertising
5 You Say You Want a Revolution?
The Opposite of a Bank
6 Saving the Savers
Walking the Talk
7 It Takes a Village
Building the Orange Brand Nation
8 The Money on the Table
Winning the Battle, Losing the War
9 Steering by the Stars
Beyond Managing
10 Herding Cats
How to Snatch Defeat from the Jaws of Victory
Epilogue Peeling the Orange
A Guided Tour of the Orange Code, and What It Means to Us
Appendix A : Orange Milestones - An ING Direct Time Line
Appendix B : The Voice of Advocacy
About the Authors
Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan