E-Commerce
Fundamentals and Applications
Paperback Engels 2002 9780471493037Samenvatting
A comprehensive introduction to the underlying technologies of e-commerce
This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.
Specificaties
Lezersrecensies
Inhoudsopgave
Introduction.
PART I: TECHNOLOGIES (fundamentals).
Internet and world wide web.
Client-side programming.
Server-side programming I: servlet fundamentals.
Server-side programming II: database connectivity.
Server-side programming III: session tracking.
Basic cryptography for enabling e-commerce.
Internet security.
Advanced technologies for e-commerce.
PART 2: APPLICATIONS.
Internet payment systems.
Consumer-oriented e-commerce.
Business-oriented e-commerce.
E-service.
Web advertising and web publishing.
Step-by-Step Exercises for Building the VBS.
Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan