D Wright
Bank Marketing for the 90′s – New Ideas from 55 of the Best Marketers in Banking
New Ideas from 55 of the Best Marketers in Banking
Gebonden Engels 1991 9780471522645
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990′s, developed by some of the top and most respected marketers in banking.
Specificaties
ISBN13:9780471522645
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:228
Uitgever:John Wiley & Sons
Hoofdrubriek:Financieel management, Financieel management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
The New World of Banking.
<br />
<br /> Marketing for Survival and Progress.
<br />
<br /> 55 Ideas from Some of Banking′s Best Marketers.
<br />
<br /> Removing the Barriers to Good Marketing.
<br />
<br /> Keep Looking for Great Ideas.
<br />
<br /> Index.
<br />
<br /> Marketing for Survival and Progress.
<br />
<br /> 55 Ideas from Some of Banking′s Best Marketers.
<br />
<br /> Removing the Barriers to Good Marketing.
<br />
<br /> Keep Looking for Great Ideas.
<br />
<br /> Index.
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Richard Brealey€ 93,94
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan