People, Planet, Profit; How to Embrace Sustainability for Innovation and Business Growth
Paperback 2010 9780749454111Samenvatting
Social and Environmental issues are more important than ever and consumers are committed to supporting change. 'Doing Good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. "People, Planet, Profit" is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing 'the right thing'.
Specificaties
Lezersrecensies
Anderen die dit boek kochten, kochten ook
-
Jan de Boer€ 27,50 -
André van Berkel€ 44,75
-
R.C. Stam€ 52,00
-
E.R. Muller€ 54,50
-
Tromp€ 117,81
-
F.J.H. Hovens€ 44,00
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan