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Retail Disruptors

The Spectacular Rise and Impact of the Hard Discounters

Paperback Engels 2018 9780749483470
Verkooppositie 2919
Op voorraad | Vandaag voor 21:00 uur besteld, morgen in huis

Samenvatting

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US.

Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Specificaties

ISBN13:9780749483470
Taal:Engels
Bindwijze:paperback
Aantal pagina's:264
Uitgever:Kogan Page
Verschijningsdatum:3-10-2018

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Inhoudsopgave

1: How hard discounters are disrupting the traditional retail model

Section - ONE: Hard discounter strategies
2: Understanding the hard discounter business model
3: Strategies of key hard discounters: Aldi, Lidl, Trader Joe’s and DIA
4: Hard discounter success around the world
5: The next frontier – dissecting the US grocery retailscape

Section - TWO: Competitive counterstrategies for conventional retailers
6: How are conventional retailers being impacted by discounter entry?
7: How conventional retailers can compete with hard discounters
8: Strategies to reduce procurement costs

Section - THREE: Brand manufacturer strategies versus hard discounters
9: Competition – creating winning brand propositions versus private labels
10: Cooperation – producing private labels for hard discounters
11: Co-opetition – generating successful sales in hard discounter stores
12: A look into the future of disruptive retailing

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