,

Managing in Uncertainty: Theory and Practice

Gebonden Engels 1998 1998e druk 9780792351108
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

Specificaties

ISBN13:9780792351108
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:541
Uitgever:Springer US
Druk:1998

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Inhoudsopgave

Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.

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        Managing in Uncertainty: Theory and Practice