Over Sháá Wasmund
A graduate of The London School of Economics, Sháá Wasmund's entrepreneurial career had an unusual start. At 22 she won a competition to interview Super Middleweight boxing champ Chris Eubank and ended up helping to promote his next fight to a sell-out 48,000 live crowd and an 18 million TV audience. Sháá remains an ardent boxing fan.
Shortly after she set up her own PR and marketing company and won the then relatively unknown vacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Sháá more about business than any MBA. To this day, Sháá credits James as being one her biggest sources of inspiration.
