Ina Goller,
John Bessant
Creativity for Innovation Management
Tools and Techniques for Creative Thinking in Practice
Gebonden Engels 2023 2e druk 9781032127682Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
- Uniquely combines sound academic theory with practical application, enabling students to develop creative and innovative practices for real-world employment.
- 2nd edition has been fully updated throughout, including fresh case studies and activities, further coverage of human-centred design, crowdsourcing and collaboration platforms, and a new chapter exploring the impact of emerging technologies on creativity.
- Updated online resources with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.
Specificaties
ISBN13:9781032127682
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:272
Uitgever:Taylor & Francis
Druk:2
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan