Fundraising and the Next Generation – Tools for Engaging the Next Generation of Philanthropists + Website

Acknowledgments xv
<p>CHAPTER 1 Introduction 1</p>
<p>Embracing New Approaches 1</p>
<p>How This Book Is Organized 3</p>
<p>Getting Started 6</p>
<p>CHAPTER 2 Generations in Philanthropy 7</p>
<p>Setting the Stage 7</p>
<p>Defining the Generations 8</p>
<p>Leading Multigen Fundraising Efforts 16</p>
<p>Conclusion 37</p>
<p>Notes 40</p>
<p>CHAPTER 3 Engaging Philanthropy s Next Generation 43</p>
<p>The Opportunities of Seeking Funds from Young Philanthropists 43</p>
<p>Cultivating the Next Generation of Donors 45</p>
<p>Relationships Don t Change 60</p>
<p>Conclusion 63</p>
<p>Notes 70</p>
<p>CHAPTER 4 Volunteering Is Philanthropy 73</p>
<p>Creating Volunteer Opportunities Increases Prospective Donors 74</p>
<p>Committee Participation 80</p>
<p>Board Service 82</p>
<p>Conclusion 92</p>
<p>Notes 93</p>
<p>CHAPTER 5 The Next Generation of Grant Makers 95</p>
<p>Investing in Professional Development 96</p>
<p>Networking Resources 100</p>
<p>How Social Media Changes Grant Making 101</p>
<p>Understanding Family Philanthropy 102</p>
<p>What Nonprofits Can Do 113</p>
<p>Notes 115</p>
<p>CHAPTER 6 Harnessing the Power of Online Communications 117</p>
<p>Going Where the Givers Are 117</p>
<p>Social Media Is a Tool, Not the Tool 119</p>
<p>Listen to Your Fans and Followers 120</p>
<p>Social Media Is a Plant 122</p>
<p>Social Media Is Stewardship 123</p>
<p>Adding Value through Social Media 124</p>
<p>Social Media Is a Two–Way Street 124</p>
<p>Not Everyone Diggs Social Media 125</p>
<p>It Ain t Free 126</p>
<p>Build a Social Media Plan 126</p>
<p>Implementing the Social Media Plan 129</p>
<p>Evaluating Social Media Strategies 135</p>
<p>Social Media Policies 135</p>
<p>Conclusion 138</p>
<p>Notes 139</p>
<p>CHAPTER 7 Conclusion 141</p>
<p>Where to Go from Here 141</p>
<p>Becoming a Learning Organization 143</p>
<p>APPENDIX A Worksheets, Plans, and Templates 145</p>
<p>Fundraising and the Next Generation Worksheet 146</p>
<p>Organizational Readiness Assessment 148</p>
<p>Stewardship Plan Worksheet 155</p>
<p>Sample Memorandum of Understanding (MOU) 160</p>
<p>Sample Board Recruitment Plan 162</p>
<p>Social Media Plan Worksheet 165</p>
<p>Social Media Plan Outline 167</p>
<p>Blog Post Template 171</p>
<p>Notes 172</p>
<p>APPENDIX B Selected Interviews 173</p>
<p>Next Gen Philanthropist: Mike Gast, Resource Generation 174</p>
<p>Next Gen Grant Maker: Jason Franklin, Bolder Giving 179</p>
<p>Multigen Family Philanthropy: Sharna Goldseker, 21/64 184</p>
<p>Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190</p>
<p>Family Foundation: Mary Galeti, The Tecovas Foundation 193</p>
<p>Giving Circles: Alan Frosh, The Gordian Fund 196</p>
<p>Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202</p>
<p>Notes 206</p>
<p>APPENDIX C Survey Summaries 207</p>
<p>Multigenerational Development Office Survey Results 208</p>
<p>Philanthropy s Next Generation Survey Results 230</p>
<p>About the Author 289</p>
<p>Index 291</p>