Over Maura Ginty
Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses.
Maura Ginty
Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses.
Meer over de auteurs
Maura Ginty,
Lauren Vaccarello,
William Leake
Complete B2B Online Marketing
Paperback Engels 2012 9781118147849Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Business-to-business marketeers zijn vaak traag wanneer het gaat om online marketing. Maar nu de gevolgen van zoek- en sociale media marketing binnen de consumentmarkt zijn groot blijkt te zijn kunnen B2B marketeers met deze uitgave alles uit dit medium te halen.
Specificaties
ISBN13:9781118147849
Trefwoorden:marketing, internetmarketing, business to business, online marketing
Taal:Engels
Bindwijze:paperback
Aantal pagina's:262
Uitgever:Sybex
Druk:1
Verschijningsdatum:30-6-2012
Hoofdrubriek:Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Geef uw waardering
Over Lauren Vaccarello
Lauren Vaccarello is the Senior Director of Online Marketing at Salesforce.com, where she focuses on developing cross-channel strategies that bridge the gap between awareness and demand-generation.
Over William Leake
William Leake is CEO and founder of the Apogee-branded marketing companies Search, Results, and Campaigns.
Inhoudsopgave
Introduction
1. Understanding B2B Online Marketing
2. Building a B2B Brand Online
3. Search engine Optimization: Outranking Your Competitors
4. Using Paid Online Media in the B2B Marketplace
5. Search and Social Media for Online PR
6. Social Media
7. Optimizing with Metrics
8. Conversion Rate Optimization and Usability
9. Integrating Online with Offline Marketing
10. Managing Your Leads: Automation and Nurturing
11. Integrating Marketing with CRM
12. The Overall Marketing Mix
Glossary
Index
1. Understanding B2B Online Marketing
2. Building a B2B Brand Online
3. Search engine Optimization: Outranking Your Competitors
4. Using Paid Online Media in the B2B Marketplace
5. Search and Social Media for Online PR
6. Social Media
7. Optimizing with Metrics
8. Conversion Rate Optimization and Usability
9. Integrating Online with Offline Marketing
10. Managing Your Leads: Automation and Nurturing
11. Integrating Marketing with CRM
12. The Overall Marketing Mix
Glossary
Index
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan