Sustainable Business – A One Planet Approach

<p>Preface</p>
<p>About the Authors</p>
<p>Foreword<br /> Yolanda Kakabadse, President of WWF</p>
<p>1 Challenging<br />Sally Jeanrenaud &amp; Jean–Paul Jeanrenaud</p>
<p>1.1 Stories about the Future</p>
<p>1.2 Planet</p>
<p>1.3 People</p>
<p>1.4 Profit</p>
<p>1.5 Power</p>
<p>1.6 Conclusion: The Case for Change</p>
<p>References</p>
<p>2 Changing<br />Sally Jeanrenaud &amp; Jean–Paul Jeanrenaud</p>
<p>2.0 Changing from the Outside–In and the Inside–Out</p>
<p>2.1 Business</p>
<p>2.2 Economy</p>
<p>2.3 Self</p>
<p>2.4 Transformations</p>
<p>2.5 Conclusion: Metamorphosis</p>
<p>References</p>
<p>3 Leading<br />Jonathan Gosling &amp; Prasad Kaipa</p>
<p>Introduction</p>
<p>3.0 Sustainability and Leadership</p>
<p>3.1 What is Leadership?</p>
<p>3.2 Some Nagging Questions about Leadership</p>
<p>3.3 Bringing it All Home: How to Conduct Yourself in Leadership</p>
<p>Summary</p>
<p>References</p>
<p>4 Valuing<br />Catherine Cameron</p>
<p>Introduction</p>
<p>4.0 The Limits to GDP and GNP as Measures of Value</p>
<p>4.1 The Range of Alternative Measures and Current Practice</p>
<p>4.2 Rethinking Growth</p>
<p>Summary</p>
<p>References</p>
<p>5 Collaborating<br />Ward Crawford</p>
<p>Introduction</p>
<p>5.0 Images of Working Together</p>
<p>5.1 Choosing Collaboration</p>
<p>5.2 The Theory and Practice of Collaboration</p>
<p>5.3 Managing Collaborative (Dis)Agreement</p>
<p>Summary</p>
<p>References</p>
<p>6 Strategizing<br />Nadya Zhexembayeva &amp; Judith Jordan</p>
<p>Introduction</p>
<p>6.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality</p>
<p>6.1 Searching for a Disappeared Resource? Check your landfill</p>
<p>6.2 The Strategic Challenge of Sustainability: Stakeholders are calling</p>
<p>6.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do?</p>
<p>Summary</p>
<p>References</p>
<p>7 Organizing<br />Morgen Witzel</p>
<p>7.0 Organizations and Sustainability</p>
<p>7.1 Motivating People</p>
<p>7.2 Organizational Culture</p>
<p>7.3 Requisite Knowledge</p>
<p>7.4 The Employer Brand</p>
<p>Summary</p>
<p>References</p>
<p>8 Investing<br />Rory Sullivan</p>
<p>Introduction</p>
<p>8.0 Mechanics of Influence: How do Investors Influence Companies?</p>
<p>8.1 What is Responsible Investment?</p>
<p>8.2 So What Can Responsible Investment Deliver?</p>
<p>8.3 Conclusion</p>
<p>Summary</p>
<p>References</p>
<p>9 Innovating<br />John Bessant &amp; Palie Smart</p>
<p>Introduction</p>
<p>9.0 Innovation Strategy</p>
<p>9.1 How Can We Innovate? Innovation as a Management Process</p>
<p>Summary</p>
<p>References</p>
<p>10 Operating<br />Mickey Howard, Fu Jia &amp; Zhaohui Wu</p>
<p>Introduction</p>
<p>10.0 Transition to the Triple Bottom Line</p>
<p>10.1 Industrial Ecology and Closing the Loop</p>
<p>10.2 Sustainability Standards, Certification and Measures</p>
<p>10.3 Stakeholder Management</p>
<p>Summary</p>
<p>References</p>
<p>11 Marketing<br />Ken Peattie and Frank–Martin Belz</p>
<p>Introduction</p>
<p>From 20th to 21st Century Marketing</p>
<p>11.0 Sustainability and Marketing: An Evolving Relationship</p>
<p>11.1 Sustainability Marketing: Marketing for the 21st Century</p>
<p>11.2 From Products to Customer Solutions</p>
<p>11.3 From Price to Consumer Cost</p>
<p>11.4 From Place to Convenience</p>
<p>11.5 From Promotion to Communication</p>
<p>11.6 Sustainability Marketing as a Transformational Force</p>
<p>11.7 Conclusion</p>
<p>Summary</p>
<p>References</p>
<p>12 Accounting<br />Stephen Jollands</p>
<p>Introduction</p>
<p>12.0 Accounting and Sustainability</p>
<p>12.1 Financial Accounting</p>
<p>12.2 Management Accounting</p>
<p>12.3 Conclusion: Addressing the meta– and sub–questions</p>
<p>Summary</p>
<p>References</p>
<p>13 Entrepreneurship<br />Tony Cooke</p>
<p>Introduction</p>
<p>13.0 The Cult of Entrepreneurship?</p>
<p>13.1 A Brief History of Entrepreneurship Theory</p>
<p>13.2 Towards One Planet Entrepreneurship</p>
<p>Summary</p>
<p>References</p>
<p>14 Transitioning<br />Thomas Dyllick &amp; Katrin Muff</p>
<p>Introduction</p>
<p>14.0 Sustainable Business and Sustainable Development: The Big Disconnect</p>
<p>14.1 Understanding Our Global Sustainability Challenges</p>
<p>14.2 Different Approaches to Framing Business Sustainability</p>
<p>14.3 Introducing a Typology for Business Sustainability</p>
<p>14.4 Managing Business Sustainability: Organizational Characteristics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>
<p>14.5 Conclusion</p>
<p>Summary</p>
<p>References</p>
<p>15 Conclusion<br />Sally Jeanrenaud, Jean–Paul Jeanrenaud &amp; Jonathan Gosling</p>
<p>15.0 The Challenges: The One Planet Predicament</p>
<p>15.1 Sustainable Business: A One Planet Approach</p>
<p>15.2 Change for Good</p>
<p>15.3 Transforming Business Management Education</p>
<p>References</p>
<p>Index</p>