. NPCR
Basics of Nonprofit Publicity – Winning Strategies for News Releases, Press Conferences
Winning Strategies for News Releases, Press Conferences and Media Relations
Paperback Engels 2013 9781118691694
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
Important topics covered include:
Copy writing
Media buyers
Rural media
Interviews
Press releases
Conferences
Client spotlights
Crisis preparation
Media relation policies
Press release policies
Social media
Strategic plans
Media databases
Online and offline press kits
Online tools
Staff preparation
Press conferences
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Specificaties
ISBN13:9781118691694
Taal:Engels
Bindwijze:paperback
Aantal pagina's:48
Uitgever:John Wiley & Sons
Hoofdrubriek:Strategisch management, Algemeen management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan