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Digital Disciplines

Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Gebonden Engels 2015 9781118995396
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Leverage digital technologies to achieve competitive advantage through market–leading processes, products and services, customer relationships, and innovation

How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today′s digital technologies to create unparalleled customer value. Using non–technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser–known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.

Companies can develop a competitive edge through four digital disciplines information excellence, solution leadership, collective intimacy, and accelerated innovation that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.

- Operational excellence must now be complemented by information excellence leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost–effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization
- Product leadership must be extended to solution leadership smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations
- Customer intimacy is evolving to collective intimacy as face–to–face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient–specific therapies
- Traditional innovation is no longer enough accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships

This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today′s digital era.  It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.

Digital Disciplines can be exploited by existing firms or start–ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today′s digital era.


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PART ONE: Overview and Background
1. Digital Disciplines, Strategic Supremacy
2. Value Disciplines and Related Frameworks
3. Digital Disciplines
4. Digital Technologies

PART TWO: Information Excellence
5. Operations and Information
6. The Discipline of Information Excellence
7. Burberry Weaving IT into the Fabric of the Company

PART THREE: Solution Leadership
8. Products, Services, and Solutions
9. The Discipline of Solution Leadership
10. Nike A Track Record of Success

PART FOUR: Collective Intimacy
11. Customer Experience and Relationships
12. The Discipline of Collective Intimacy
13. Netflix Entertaining Disruption

PART FIVE: Accelerated Innovation
14. Innovation and Transformation
15. The Discipline of Accelerated Innovation
16. Procter & Gamble Cleans Up

PART SIX: Successful Execution
17. General Electric Flying High
18. Human Behavior and Gamification
19. Opower The Power of the Human Mind
20. Digital Disasters

PART SEVEN: What’s Next?
21. Looking Forward


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