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International Cases in Tourism Management

Gebonden EN 2016 9781138144491
€ 281,37
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Samenvatting

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Specificaties

ISBN13:9781138144491
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:410
Uitgever:Taylor & Francis Ltd

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€ 281,37
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          International Cases in Tourism Management