Managing Innovation Within Networks

Gebonden Engels 2018 9781138573628

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Samenvatting

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Specificaties

ISBN13:9781138573628

Taal:Engels

Bindwijze:Gebonden

Aantal pagina's:294

Uitgever:Taylor & Francis Ltd

Hoofdrubriek:Strategisch management, Algemeen management, Strategisch management

Serie:Routledge Library Editions: The Economics and Business of Technology

Thema:

KJD Bedrijfsinnovatie

KJMV6 Onderzoeksmanagement en ontwikkelingsmanagement

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Inhoudsopgave

1. Introduction 2. Innovation 3. Product Development, Adoption and Diffusion 4. Interaction and Networks 5. User Involvement in Product Development 6. Development of Innovations Within Networks 7. Managerial Implications. Appendix A: Critical Issues To Be Considered When Involving Potential Users and Various Third Parties in Product Development Processes Appnedix B: Some Methodological Considerations