Platform Strategies
A Guidebook for Entrepreneurs in the Platform Economy
Gebonden Engels 2023 1e druk 9781138590700Samenvatting
The first academically rigorous guide for professionals looking to understand and implement platform strategy Introduces and explains new tools of strategic management, and explains how to adapt well-established ones for platform-based business models Encompasses all kinds of platforms: two-sided or multi-sided; online, offline, or hybrid; for-profit or with a social aim; B2B, B2C or C2C
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
