Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
, ,

Strategic Alliance Management

Paperback Engels 2017 9781138684676
Verkooppositie 5374
Verwachte levertijd ongeveer 10 werkdagen

Samenvatting

Strategic alliances – partnerships between separate organizations to share resources collaboratively toward mutually beneficial goals – are an important management instrument, but one that is difficult for firms to manage. Among many desirable outcomes, alliances can reduce costs, provide access to new technology, and improve research and development endeavours, though collaborative arrangements come with risks, peril, and adversities. This renewed and re-worked text connects theory to practice to help understand this important business practice.

'Strategic Alliance Management' presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with state-of-the-art theoretical insights, evidence-based managerial guidelines and a business case illustration. Additional chapters detail on contemporary alliance management challenges, including co-opetition and business eco-systems. Other chapters highlight the role of alliance professionals, alliance capabilities and paradoxical challenges in alliance relationships.

This second edition retains a blend of academic knowledge and practical examples, while updating case examples and adding five new chapters on emerging alliance topics. This book remains vital reading for business students and professionals interested in strategic management.

Specificaties

ISBN13:9781138684676
Taal:Engels
Bindwijze:paperback
Aantal pagina's:424
Uitgever:Routledge
Druk:2
Verschijningsdatum:19-9-2017

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Over Brian Tjemkes

Brian Tjemkes is universitair hoofddocent Management & Organisatie, VU Amsterdam.

Andere boeken door Brian Tjemkes

Over Pepijn Vos

Pepijn Vos is werkzaam bij TNO.

Andere boeken door Pepijn Vos

Inhoudsopgave

List of figures
List of tables
List of boxes
Preface

1 Strategic alliance management
2 Alliance strategy formulation
3 Alliance partner selection
4 Alliance negotiation
5 Alliance design
6 Alliance launch
7 Alliance management
8 Alliance evaluation
9 Alliance termination
10 Supplier alliances
11 Learning alliances
12 Co-branding alliances
13 International alliances
14 Asymmetrical alliances
15 Cross-sector alliances
16 Coopetition alliances
17 Multi-partner alliances
18 Alliance portfolios
19 Alliance networks
20 Business Ecosystems
21 Alliance co-evolution
22 Alliance professionals
23 Alliance teams
24 Alliance capabilities
25 Strategic alliance management: Science and Art

Appendix
Notes
References
Index

Alle 100 bestsellers

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Strategic Alliance Management