Gerald Pintel,
Jay Diamond
Retail Buying
Pearson New International Edition
Paperback Engels 2013 9e druk 9781292026763Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.
Specificaties
ISBN13:9781292026763
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:360
Uitgever:Pearson Education
Druk:9
Hoofdrubriek:Economie, Inkoop en logistiek
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
SECTION ONE INTRODUCTION TO RETAIL BUYING
Chapter 1: The Retail Playing Field
Chapter 2: The Buyer’s Role
Chapter 3: Buying Practices for the Different Retail Classifications
Chapter 4: The Market Specialists and how They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
Chapter 5: Consumer Analysis
Chapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities
Chapter 7: What to Buy
Chapter 8: How Much to Buy
Chapter 9: Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
Chapter 10: Purchasing in the Domestic Marketplace
Chapter 11: Foreign Market Purchasing
Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets
Chapter 13: Wholesale Purchasing on the Internet
Chapter 14: Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
Chapter 15: Merchandise Pricing
Chapter 16: The Development of Private-Label Programs
Chapter 17: Disseminating Product information to Retail personnel
Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan