Jay Diamond,
Gerald Pintel
Retail Buying
Pearson New International Edition
Paperback Engels 2013 9781292026763Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.
Specificaties
Lezersrecensies
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Inhoudsopgave
<p>SECTION ONE INTRODUCTION TO RETAIL BUYING</p> <p></p> <p>Chapter 1: The Retail Playing Field</p> <p>Chapter 2: The Buyer’s Role</p> <p>Chapter 3: Buying Practices for the Different Retail Classifications</p> <p>Chapter 4: The Market Specialists and how They Service Retailers</p> <p> </p> <p>SECTION TWO: PLANNING THE PURCHASE</p><p></p>Chapter 5: Consumer Analysis <p></p> <p>Chapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities</p> <p>Chapter 7: What to Buy</p> <p>Chapter 8: How Much to Buy</p> <p>Chapter 9: Merchandise Sourcing and Timing the Purchase</p> <p> </p> <p>SECTION THREE: MAKING THE PURCHASE</p><p></p>Chapter 10: Purchasing in the Domestic Marketplace <p></p> <p>Chapter 11: Foreign Market Purchasing</p> <p>Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets</p> <p>Chapter 13: Wholesale Purchasing on the Internet</p> <p>Chapter 14: Negotiating the Purchase and Writing the Order</p> <p> </p> <p>SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES</p><p></p>Chapter 15: Merchandise Pricing <p></p> <p>Chapter 16: The Development of Private-Label Programs</p> <p>Chapter 17: Disseminating Product information to Retail personnel</p> <p>Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan