Entrepreneurship and Effective Small Business Management, Global Edition

<p>Section 1:&nbsp; The Rewards and Challenges of Entrepreneurship</p> <p>1. &nbsp;&nbsp;Entrepreneurs: The Driving Force Behind Small Business</p> <p>2. &nbsp;&nbsp;Ethics and Social Responsibility: Doing the Right Thing </p> <p>3. &nbsp;&nbsp; &nbsp;Creativity and Innovation: Keys to Entrepreneurial Success </p> <p>4. &nbsp;&nbsp;Strategic Management and the Entrepreneur </p> <p>&nbsp;</p> <p>Section 2:&nbsp; Launching a Venture:&nbsp; Entry Strategies</p> <p>5. &nbsp;&nbsp;Choosing a Form of Ownership </p> <p>6. &nbsp;&nbsp;Franchising and the Entrepreneur </p> <p>7. &nbsp; Buying an Existing Business </p> <p>8. &nbsp;New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan </p> <p>&nbsp;</p> <p>Section 3:&nbsp; Building a Marketing Plan</p> <p>9. &nbsp;&nbsp; Building a Bootstrap Marketing Plan </p> <p>10. Creative Use of Advertising and Promotion </p> <p>11. Pricing and Credit Strategies </p> <p>12. Global Marketing Strategies </p> <p>13. E-Commerce and Entrepreneurship</p> <p>&nbsp;</p> <p>Section 4:&nbsp; Building a Financial Plan</p> <p>14. Creating a Solid Financial Plan</p> <p>15. Managing Cash Flow </p> <p>16. Sources of Equity Financing </p> <p>17. Sources of Debt Financing </p> <p>&nbsp;</p> <p>Section 5:&nbsp; Building an Operating Plan</p> <p>18. Location, Layout, and Physical Facilities </p> <p>19. Supply Chain Management </p> <p>20. Managing Inventory </p> <p>21. Staffing and Leading a Growing Company </p> <p>&nbsp;</p> <p>Section 6:&nbsp; Legal Aspects of Small Business:&nbsp; Succession, Ethics, and Government Regulation</p> <p>22. Management Succession and Risk Management Strategies in the Family Business</p>23. The Legal Environment: Business Law and Government Regulation <br>