Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
Wij wijzen u graag op het volgende
Door drukte zijn de levertijden van PostNL aangepast en kan uw pakket vertraging oplopen. Door de Brexit kan de levering van Engelse boeken vertraging oplopen.
,

Business and Management Consulting

Delivering an Effective Project, 6th Edition

Paperback Nederlands 2020 9781292259499
Verkooppositie 2428
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

Gain consulting insights into business decision making in today’s environment

 

Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today’s faster-paced, more volatile environment, so management consultants need to have a wider view of their client company.
  
 

Key features

- A comprehensive introduction to the best practice in conducting a consulting project

- Key insights into how best to tackle the challenges that arise

- Case studies from across a wide range of industries at the end of each chapter and a long case study running throughout the book

- Help in choosing and developing a career in consultancy

- Extensive references and further reading to underpin a student’s knowledge

- Several ‘pathways’ provided in the Preface for the different types of project a student may be required to undertake, taking into account their academic level and previous experience

- Key ideas highlighted throughout the chapters to aid the reader in navigating the book

 

New to this edition

- More information on how to sell a consulting project

- Further detail on ways to manage the project tasks with specific tools

- Specific tools for analysis of digital communications such as websites and social media

- Techniques for minimising the risks the consultant may face

- New case exercises, based on real consulting projects, to put tools and techniques into practice

 

Louise Wickham has over 35 years of business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector. 
 

Jeremy Wilcock is Lecturer in International Marketing at the University of Hull. He has 27 years of industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in subjects including strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.

 

Pearson, the world’s learning company.

Specificaties

ISBN13:9781292259499
Taal:Nederlands
Bindwijze:paperback
Verschijningsdatum:21-2-2020

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Over Jeremy Wilcock

Jeremy Wilcock is a Business Development Managerat the Business School, University of Hull. He has 27 years' industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire. He has also contributed to a research paper in the European Journal of Marketing.

Andere boeken door Jeremy Wilcock

Inhoudsopgave

Preface
Acknowledgements
 
Part 1: Management consulting in context and how it adds value
1   The nature of management consulting and how it adds value
2   Consulting: the wider context and consulting process
3   Consulting across borders and cultures
  Apollo Tech Solutions case study: Part One
 
Part 2: Project proposal and start-up 
4   Selling the project
5   Defining the destination and developing a strategy
6   Evaluating client capabilities and business opportunities
  Apollo Tech Solutions case study: Part Two
 
Part 3: Undertaking the project
7   How to work with clients and teams
8   Managing the client during the project
9   Creative approaches for developing solutions
10  Managing the project tasks
Apollo Tech Solutions case study: Part Three
 
Part 4: Delivering the product to the client and beyond
11   Communication skills and presenting your ideas
12   Post project and consulting as a career
Apollo Tech Solutions case study: Part Four
 
 
Appendix: Example of a consulting report
New strategic direction for W&G Cracking Pie Company
Index
 

Alle 100 bestsellers

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Business and Management Consulting