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Business and Management Consulting

Delivering an Effective Project, 6th Edition

Paperback Nederlands 2020 9781292259499
Verwachte levertijd ongeveer 8 werkdagen


Gain consulting insights into business decision making in today’s environment


Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today’s faster-paced, more volatile environment, so management consultants need to have a wider view of their client company.

Key features

- A comprehensive introduction to the best practice in conducting a consulting project

- Key insights into how best to tackle the challenges that arise

- Case studies from across a wide range of industries at the end of each chapter and a long case study running throughout the book

- Help in choosing and developing a career in consultancy

- Extensive references and further reading to underpin a student’s knowledge

- Several ‘pathways’ provided in the Preface for the different types of project a student may be required to undertake, taking into account their academic level and previous experience

- Key ideas highlighted throughout the chapters to aid the reader in navigating the book


New to this edition

- More information on how to sell a consulting project

- Further detail on ways to manage the project tasks with specific tools

- Specific tools for analysis of digital communications such as websites and social media

- Techniques for minimising the risks the consultant may face

- New case exercises, based on real consulting projects, to put tools and techniques into practice


Louise Wickham has over 35 years of business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector. 

Jeremy Wilcock is Lecturer in International Marketing at the University of Hull. He has 27 years of industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in subjects including strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.


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Over Jeremy Wilcock

Jeremy Wilcock is a Business Development Managerat the Business School, University of Hull. He has 27 years' industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire. He has also contributed to a research paper in the European Journal of Marketing.

Andere boeken door Jeremy Wilcock


Part 1: Management consulting in context and how it adds value
1   The nature of management consulting and how it adds value
2   Consulting: the wider context and consulting process
3   Consulting across borders and cultures
  Apollo Tech Solutions case study: Part One
Part 2: Project proposal and start-up 
4   Selling the project
5   Defining the destination and developing a strategy
6   Evaluating client capabilities and business opportunities
  Apollo Tech Solutions case study: Part Two
Part 3: Undertaking the project
7   How to work with clients and teams
8   Managing the client during the project
9   Creative approaches for developing solutions
10  Managing the project tasks
Apollo Tech Solutions case study: Part Three
Part 4: Delivering the product to the client and beyond
11   Communication skills and presenting your ideas
12   Post project and consulting as a career
Apollo Tech Solutions case study: Part Four
Appendix: Example of a consulting report
New strategic direction for W&G Cracking Pie Company

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