Dave Chaffey is een onafhankelijk internetmarketingtrainer en consultant voor Marketing Insights Limited.
Meer over de auteursDigital Business and E-Commerce Management
Paperback Engels 2024 8e druk 9781292725833Samenvatting
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Specificaties
Lezersrecensies
Inhoudsopgave
Preface
About the author
Publisher’s acknowledgements
Part 1 - Introduction
1 Introduction to digital business
2 Opportunity analysis for digital business and e-commerce
3 Managing digital business infrastructure
4 Key issues in the digital environment
Part 2 - Strategy and applications
5 Digital business strategy
6 Supply chain and demand
7 Digital marketing
8 Customer relationship management
Part 3 Implementation
9 Customer experience and service design
10 Managing digital transformation and growth hacking
Glossary
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan