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Scenario Planning - Revised and Updated

The Link Between Future and Strategy

Paperback Engels 2009 9781349367825
€ 70,53
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Samenvatting

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Specificaties

ISBN13:9781349367825
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

List of Figures List of Tables Foreword Introduction Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research Scenario Planning: An Introductory Overview Scenario Planning in Practice The Principles of Scenario Thinking The Principles of Strategic Thinking Appendix I Appendix II Notes Kairos Future References Further Reading Index

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€ 70,53
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        Scenario Planning - Revised and Updated