Making the Compelling Business Case

Name: Making the Compelling Business Case
Author: Messner

Decision-Making Techniques for Successful Business Growth

Paperback Engels 2013 9781349464869

Verkooppositie 3010

Verwachte levertijd ongeveer 8 werkdagen

33,83

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Samenvatting

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Specificaties

ISBN13:9781349464869

Rubriek:Strategisch management

Taal:Engels

Bindwijze:paperback

Uitgever:Palgrave Macmillan

Verschijningsdatum:1-1-2013

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Inhoudsopgave

Preface 1. Deciding on Corporate Investments 2. Key Financial Concepts 3. Fundamentals I: Costs 4. Fundamentals II: Benefits 5. Making Investment Decisions with NPV 6. Factoring Risk and Uncertainty 7. Factoring Strategic Flexibility 8. Business Case Presentation 9. Business Case as Controlling Framework 10. Influencing Decisions in Sales