T. Sauber,
H. Tschirky
Structured Creativity
Formulating an Innovation Strategy
Paperback Engels 2016 9781349542802Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Specificaties
ISBN13:9781349542802
Taal:Engels
Bindwijze:Paperback
Uitgever:Palgrave Macmillan UK
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
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- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
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