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Sustainable Luxury Brands

Evidence from Research and Implications for Managers

Paperback Engels 2018 9781349956265
Verkooppositie 6691
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Specificaties

ISBN13:9781349956265
Taal:Engels
Bindwijze:paperback
Verschijningsdatum:15-7-2018

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Inhoudsopgave

Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and “Made in”.- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.

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        Sustainable Luxury Brands