Handbook of Product and Service Development in Communication and Information Technology
Gebonden Engels 2003 2003e druk 9781402075957Samenvatting
Have you ever considered ...
*How to efficiently organize and manage the multiple, parallel development projects of ICT?
*How to systematically channel your team's creativity to high quality products and services?
*How your company can best benefit from university research?
*What are the meaning and realization of quality systems in modern ICT organizations and processes?
*How to design user interfaces to maximize product usability and market value?
*How to maximize the benefits of Internet in your product development and marketing?
*What are the roles and important practices of patenting, and licensing in the US and Europe?
This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan