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Strategic Management

Awareness & Change

Paperback Engels 2014 9781408064993
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Samenvatting

Bringing a sharp awareness of the turbulence of global business and change. Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow’s business world using this established yet forward-looking textbook and its host of dynamic learning features.

Specificaties

ISBN13:9781408064993
Taal:Engels
Bindwijze:paperback
Aantal pagina's:250
Uitgever:Cengage
Verschijningsdatum:23-1-2014

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Inhoudsopgave

Part One Understanding Strategy 1. What is strategy and who is involved?2. The business model and the revenue model3. Strategic purposePart Two Strategic Analysis and Positioning 4. The business environment and strategy5. Resource-led strategy6. The dynamics of competition7. Culture and values8. A summary of strategy frameworksPart Three Strategic Decision Making9. Strategy creation and planning10. Strategic leadership, entrepreneurship and intrapreneurship11. Strategic alternatives, strategy evaluation and strategy selectionPart Four Issues in Strategic Growth12. Strategic control and measuring success13. Issues in strategic and international growth14. Failure, consolidation and recoveryPart Five Strategy Implementation and Strategic Management15. Strategy implementation16. Leading change17. Managing strategy in the organisation18. Final thoughts and reflections

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