Meer over de auteurs

Frank Martin, John Thompson

Strategic Management

Name: Strategic Management
Author: Frank Martin

Awareness & Change

Paperback Engels 2014 9781408064993

Niet leverbaar.

Samenvatting

Bringing a sharp awareness of the turbulence of global business and change. Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow’s business world using this established yet forward-looking textbook and its host of dynamic learning features.

Specificaties

ISBN13:9781408064993

Taal:Engels

Bindwijze:paperback

Aantal pagina's:250

Uitgever:Cengage

Verschijningsdatum:23-1-2014

Hoofdrubriek:Sport, hobby, lifestyle

ISSN:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Schrijf een recensie

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Inhoudsopgave

Part One Understanding Strategy 1. What is strategy and who is involved?2. The business model and the revenue model3. Strategic purposePart Two Strategic Analysis and Positioning 4. The business environment and strategy5. Resource-led strategy6. The dynamics of competition7. Culture and values8. A summary of strategy frameworksPart Three Strategic Decision Making9. Strategy creation and planning10. Strategic leadership, entrepreneurship and intrapreneurship11. Strategic alternatives, strategy evaluation and strategy selectionPart Four Issues in Strategic Growth12. Strategic control and measuring success13. Issues in strategic and international growth14. Failure, consolidation and recoveryPart Five Strategy Implementation and Strategic Management15. Strategy implementation16. Leading change17. Managing strategy in the organisation18. Final thoughts and reflections

Aanbevolen live events...

dinsdag 04-04-2023

Psychologie voor Managers

Collegereeks

Managementboek Top 100

Bekijk de volledige Managementboek Top 100

Uw winkelwagen