Charles A. Ingene,
Mark E. Parry
Mathematical Models of Distribution Channels
Paperback Engels 2010 9781441953025Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Specificaties
ISBN13:9781441953025
Taal:Engels
Bindwijze:paperback
Aantal pagina's:568
Uitgever:Springer US
Hoofdrubriek:Economie, Algemeen management, Organisatiekunde
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
A Commentary on Distribution-Channels Modeling.- The Bilateral-Monopoly Model and Channel Myths.- Multiple (Exclusive) Retailers.- Multiple (Exclusive) States-of-Nature.- Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule.- The Manufacturer-Optimal Two-Part Tariff.- The Channel-Coordinating Menu.- Coordination versus Maximization: Theoretical Analyses.- Coordination versus Maximization: Graphical Analyses.- The Competing-Retailers Model with Channel Breadth.- Modeling a Change in Competitive Substitutability.- Towards a Unifying Theory of Distribution Channels.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan