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Beyond Bullet Points

Paperback Engels 2018 4e druk 9781509305537
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Samenvatting

“Throw away those room-emptying, left-brain slides–and use Atkinson’s book to turn your PowerPoint presentation into an epic.” –Daniel H. Pink, author of Drive and A Whole New Mind

Think beyond bullet points–and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!

Find your story thread
Create an emotional connection to increase your impact.

Cut through the clutter
Distill your message and get right to the point.

Bring your story to life
Storyboard your ideas, find your natural voice, and deliver a compelling presentation!

Specificaties

ISBN13:9781509305537
Trefwoorden:Bullet Points
Taal:Engels
Bindwijze:paperback
Aantal pagina's:352
Druk:4
Verschijningsdatum:25-3-2018
Hoofdrubriek:IT-management / ICT

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Over Cliff Atkinson

Cliff Atkinson "wrote the book" on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliff's impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005—presentations that Fortune magazine called "frighteningly powerful." He has taught his approach at many of the country's top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.

Andere boeken door Cliff Atkinson

Inhoudsopgave

Introduction

1. A Theater of Persuasion
2. Busting the Top 3 Myths About PowerPoint
3. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
4. Crafting Your Story Structure
5. Anchoring Your Story in Your Audience’s Minds
6. Thinking Like a Storyboard
7. The Magic of Sketching Your Graphics First
8. Getting Graphics, Quick and Easy
9. Delivering Your Visual Story
10. Present This, Not That

Appendix BBP Guidelines
Appendix Starting Your Challenge and Desire Headlines
Appendix: Starting Your Map Headlines

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        Beyond Bullet Points