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Consumer Culture Theory

Paperback Engels 2018 9781526420725
Verkooppositie 5110Hoogste positie: 5110
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Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article.

The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendal Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organisation and the Corporatization of Education.

The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.


Trefwoorden:cultuur, marketing
Aantal pagina's:368


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Introduction: What is Consumer Culture Theory?

Part 1: Consumption Identity
Chapter 1: Consumers Volitional Identity Projects
Chapter 2: Family & Collective Identity Projects
Chapter 3: Critical Reflections on Consumer Identity

Part 2: Marketplace Cultures
Chapter 4: Consumption Tribes and Collective Performance
Chapter 5: Consumer Produced, Emergent & Hybrid Markets
Chapter 6: Glocalization of Marketplace Cultures

Part 3: The Socio-Historic Patterning of Consumption
Chapter 7: Social Class
Chapter 8: Gender
Chapter 9: Ethnicity
Chapter 10: Global Mobilities

Part 4: The Ideological Shaping of Consumption Practices and Consumers' Co-creative Appropriations
Chapter 11: Neoliberalism and Consumption Zeynep Arsel
Chapter 12: Social Distinction and Practices of Taste Dominique Roux
Chapter 13: Consumer Resistance & Subaltern Consumption
Chapter 14: Conclusion

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        Consumer Culture Theory