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Corporate Communication

A Guide to Theory and Practice

Paperback Engels 2020
Verkooppositie 1786
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.

New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestle. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

Specificaties

ISBN13:9781526491978
Taal:Engels
Bindwijze:paperback
Aantal pagina's:336
Uitgever:Sage
Druk:6
Verschijningsdatum:20-7-2020

Expertrecensies (1)

Louis Thörig | 7 september 2015
De wereld van het bedrijfsleven is voortdurend in beweging. In de afgelopen jaren hebben we te maken gehad met een aantal schandalen in het bedrijfsleven en met een wereldwijde financiële crisis, die beide een grote impact hebben gehad niet alleen op het handelsklimaat voor veel bedrijven maar ook op het gebied van corporate communicatie en reputatiemanagement.Lees verder

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Over Joep Cornelissen

Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organization theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organizations.

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        Corporate Communication