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Let's Get Real or Let's Not Play

Transforming the Buyer/Seller Relationship

Gebonden Engels 2008 1e druk 9781591842262
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Samenvatting

Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction.

Specificaties

ISBN13:9781591842262
Trefwoorden:verkopen
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:268
Druk:1
Verschijningsdatum:12-4-2008
Hoofdrubriek:Reclame en verkoop
ISSN:

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        Let's Get Real or Let's Not Play