Research Methods for Managers
Paperback Engels 2010 4e druk 9781847870940Samenvatting
The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.
NEW to the Fourth Edition:
- Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.
- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.
- Additional learning features including critical reflection boxes, case studies and chapter summaries.
- A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.
Specificaties
Lezersrecensies
Inhoudsopgave
Aims and purposes of the book
Guided tour
Companion website
Part I: Issues and processes in management research
1. Introduction
2. Starting management research
3. The role of theory in management research
Part II: Key methods in management research
4. Experimental research designs
5. Action research
6. Survey research design
7. Qualitative methodology: the case of ethnography
Part III: Philosophical issues and developments in management research
8. Philosophical disputes and management research
9. Conclusions: evaluating management research
Glossary
References
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
