Global Product

Strategy, Product Lifecycle Management and the Billion Customer Question

Paperback Engels 2010 9781849966757
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.

Specificaties

ISBN13:9781849966757
Taal:Engels
Bindwijze:paperback
Aantal pagina's:215
Uitgever:Springer London
Druk:0

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Inhoudsopgave

Global Product: Opportunities and Challenges The Environment of Global Products: Change and Complexity Problems: Causes and Action Global Products: At the Coalface Lessons Learned and Best Practices To a Structured Framework PLM Enabling Global Products Local Performance Improvements The Way Forward to PLM Current Status

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        Global Product