Global Product

Strategy, Product Lifecycle Management and the Billion Customer Question

Paperback Engels 2010 9781849966757
€ 146,78
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Samenvatting

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.

Specificaties

ISBN13:9781849966757
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:215
Uitgever:Springer London

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